Earn a reputation for taking an idiosyncratic approach to client needs.
Try again. Fail again. Fail better. Samuel Beckett wins.
We revel in the challenge of fundamentally reassessing painful user experiences whose design, in the words of our design director, “had been bad so long your clients don’t even really think about them *until* the customer’s are leaving in droves “. It’s about prototyping methods that are equally unorthodox. “Fail early and often to succeed sooner”. Think of it as a fertilizer for future success.
These people are asking you to join the entrepreneur movement. Familiar and reassuring motion graphics storytelling. ‘Excite, educate and inspire’ nicely packaged. The target audience is broad and wide ranging.
In case you are unfamiliar with them, Boom Boom! Cards are an intentional act of kindness kit where all you have to do is be kind, track it on line. If you have ever thought, “Gee, I sure would like to help change the world” this kit is for you!
There are 26 cards in a kit, each one is an invitation to join the Boom Boom! Revolution, a small but growing army of people who are sure that we can re-vision the world we know and create the world we want through simple actions that allow us to reach out and exercise the innate altruism that lives in all of us. It’s an experiment, really. It’s never been done before.
Dreaming about this scene (from a wet London). Enjoying the big landscape action on DVD. It’s a Transworld snowboarding classic, TB9 (Amazon: Totally Board Nine) (2001). Every daring act starts with inspiration.
A daring act starts with acknowledging risk, accepting the odds and managing a margin of error. Steve McQueen offers a unique trait to daring, namely how one noble decision to act can spur everyone else to follow his lead.
Short quote from the show “In an increasingly global production scenario, speed and acceleration are synonymous with “added value”. Eager to maximize cost-effectiveness, mainstream production is reduced to churning out irrelevant variations on existing models, old ideas with a revamped look.”
YDN Design Guide travels to Lisbon, Portugal for the Experimenta Design Festival 2009. Our first visit there is the Lapse in Time Show curated by Hans Maier-Aichen. Lapse in time highlights several young designers who have chosen to explore something new, on the crossroads of design, thought, science, environmental concerns and cultural exchange.
Stand back for a particularly well designed modernist bridge spanning the world of Foster. It’s futuristic smart elegant lines hide the inner mechanics and out of sight engineering sophistication, hidden like a sleek machine.
The viewer enjoys this breathtaking sensibility by driving through the clouds like a bird. It’s a rare experience to be driving over elevated clouds. What a magnificent way to drive to your destination.
The Millau Viaduct (French: le Viaduc de Millau) is a large cable-stayed road-bridge that spans the valley of the river Tarn near Millau in southern France. Designed by the structural engineer Michel Virlogeux and British architect Norman Foster, it is the tallest vehicular bridge in the world, with one mast’s summit at 343 metres (1,125 ft) — slightly taller than the Eiffel Tower and only 38 m (125 ft) shorter than the Empire State Building. The viaduct is part of the A75-A71 autoroute axis from Paris to Béziers. It was formally dedicated on 14 December 2004, inaugurated the day after and opened to traffic two days later. The bridge won the 2006 IABSE Outstanding Structure Award.
People can try and diminish the significance of this effort but as the Chinese say, “It’s a journey of a thousand steps” and this felt like the first step in the right direction. Huge public response to the event in April.