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Describing Problem Spaces

Design Thinking – Better Together

You should be having a conversation when asked as a designer to design an experience, service, or product design. Don’t assume they have taken the time to think about it. You’ll have a hunch about which aspect of the strategy you are asked to focus on, but sometimes projects move so quickly, asking to be intentional about the goals and objectives, about the problem to solve for the business, is the very building block of a foundational strategy.

In your mind, you can decide much of this is intuitive, mostly it is implied and never explicit.

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Nature

Cerita Ambar visited Kilauea lava flow from the sea at Kalapana, Big Island Hawaii.

When molten lava meets the ocean it’s a profoundly cinematic moments in nature. Peter Lik’s award winning shot came after countless trips to Hawaii hoping to capture volcanoes. Stunning.

Kilauea Volcano, on Kalapana, The Big Island, I found following some rumors down dirt roads. I shot it at 5:54 a.m., under moonlight. It reminded me of the legend of Pele, Goddess of Fire in Hawaiian folklore—legend has it that she and her sister Na-maka-o-Kaha’i, Goddess of Sea and Water sabotaged each other. You can visualize Pele in the upper left, blowing steam from the volcano into the ocean.” Visit www.peterlik.com. *Tech Specs:* Tripod-mounted Hasselblad H2 with 50mm lens and Fujichrome Velvia 50. Exposure, 2 sec at f/11.