“Amazon started a company called Lab126 in Mountain View, 2004-ish, to design and manage the contract manufacture of the yet-to-be-named Kindle product (as opposed to partnering with an established mobile electronics manufacturer) because they wanted to keep the Kindle idea under wraps (as much as it is possible to do so, here in the Valley).”

lab126 guys’ main mission right now is to design cost out of the thing like crazy, and get the next version out there so it can be sold cheap, or “given away” as part of a subscription plan.

And Mr. Bezos concludes with some high-level thinking: “Our vision is every book, ever printed, in any language, all available in less than 60 seconds,” he said.

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