The company also has its own Web 2.0 guru whose mission is to hack Yahoo “for its own good.” Bradley Horowitz, vice president of Yahoo’s product strategy group, told CNET News.com. Well, I run a group here called “Hack Yahoo”–and by Hack Yahoo, I don’t necessarily mean “hack it down at the root with an axe.” I basically mean help Yahoo break its own rules for its own good…uniting these like-minded people around the spirit of change and this start-up culture. What’s interesting: When I came to Yahoo, I didn’t find an innovation deficit. It’s not as if this company had grown complacent or sleepy or anything like that. But I think it was undercelebrated, both outside the company and inside the company. CNET article
Playbook for Business Designers
