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Ugly boots

What happened to the unfashionable brand they dimly call ugly-boots?

Lifestyle branding with a certain style and grace.

For somebody very disconnected with the product I’m not exactly the target audience for this campaign. But let us be honest, this is amazing work. Stunning and very classy:

I’m guessing it all hints at the brand suggesting that it’s in touch with peace with nature, sympathetic living and a life rooted by the goodness of the outdoors!