These people are asking you to join the entrepreneur movement. Familiar and reassuring motion graphics storytelling. ‘Excite, educate and inspire’ nicely packaged. The target audience is broad and wide ranging.
Valuation = P x S x E
Where Valuation = Problem x Solution x Experience
New York Times quote “V stands for valuation, or the worth of the start-up. P is the problem the business is trying to solve. S stands for the “elegance of the solution” and E the experience of the management team. The maximum value for any of the three is three — meaning the maximum a start-up can be “worth” is 27. The higher the score the better. If “V” is zero, or a small number, presumably the business is doomed.”