Spread the Good

This is one of the reasons why we have begun conceptualizing a social media campaign with woodhouseagency called spread-the-good. A great initiative to help us recognize and uncover people’s unique greatness and capacity to help one another. Like the guy with the bus who just knew he needed to help.

Sometimes we uncover this greatness on our own and sometimes it takes a little inspiration to help us see it. But, make no mistake, it’s there. Our challenge is to recognize it when it shows up. Let’s face it, it’s easy to see greatness in these examples, I mean, what’s not to admire? But greatness comes in all varieties, whether it’s in the form of a simple, every day sunrise or in the gesture of someone offering an umbrella to another in the rain.

Props to Boom Boom

Idle chatter


YongFook in Singapore is grabbing attention with cheap tactics.

To ‘talk cock’: (Singapore). Hold-up! That’s the phrase to talk nonsense or engage in idle chatter. I haven’t gone back to my old, profanity and sexual-innuendo-laden blogging ways.

Notwithstanding the spam-like cheap tactics, this innuendo was actually a serious attempt to gather web professionals and industry thought-leaders to come and talk enthusiastically and authoritatively about ROI, business metrics and measurement, social media campaign strategies, and simple ways you can measure the success.

Odds Are You Live in a City


The American Life Project has just finishing examining social networking tools. New twitter research is suggesting that in this early adaption phase, it’s the people living in cities that are doing all the talking (compared to rural). No surprises, but what’s interesting is that whilst Myspace and Facebook has a much lower demographic (sweet spot of 24 years old), twitter skews all the up and beyond the 35+ market too.

“The use of Twitter is highly intertwined with the use of other social media; both blogging and social network use increase the likelihood than an individual also uses Twitter. Twitter users and status updaters are also a mobile bunch; as a group they are much more likely to be using wireless technologies — laptops, handhelds and cell phones — for internet access, or cell phones for text messaging.”

First came across the story on NYTimes, who didnt add much to the data or conversation.