Brooklyn Landmark
Enjoying this sign in 2005.
Take the F train to 4th/Smith and you’ll take in this great legacy signage.
Jock Kinneir and Margaret Calvert, 1958
Designers: Jock Kinneir and Margaret Calvert, 1958
These are so familiar that no one notices how clever they really are. They convey important information quickly, unambiguously and without distraction to motorists travelling at speed. This demands expertise in perception and information processing, but the result is anything but academic, combining shape, type and symbol with simplicity and style. They look as good today as they did 50 years ago and have made motorway travelling safer and easier for millions. It is one of the hardest tasks to be simple. And it’s a triumph.
HT @designmuseum
Information Display
Really like the simplicity of the video. Glad to see these new displays benefitting NYC. Most major cities of the world have had them for 15 years. Worth the wait I’m sure.
Elegant information design nicely complements the general improvements to NYC subway such as the new map improvements.