ChalkBot in Action

Very nice. Overview of how it all works.

As you may or may not know it is customary for fans to chalk/paint messages on the road before the riders go by to show their support/disdain/abuse whatever. TV cameras usually pick up the messages in their coverage as well.

Now Nike are offering you the chance, wherever you are in the world, to create a message of hope or support online & on mobile and then have it actually painted on the road in France by a chalkbot!

They will also send you and image of it with the relevant googlemaps reference so you can find your message en route and can work out when the riders will be going past…

Thanks to the props IPGLabs via G Jones

Grid/Plane in Portland

Having lunch today with David DeCheser, loving his tip on grid/plane studio:

JD Hooge founded Gridplane to help clients bring their stories to life. Gridplane specializes in unifying practical user interaction with engaging design to craft unique experiences.

Over the past 10 years, JD has assembled a diverse portfolio of creative work for cultural institutions and companies large and small. Past clients include XBOX, Google, Sony, MTV, Helio, Nike, Starbucks, and Pulitzer Foundation for the Arts.