Edges Matters

When it comes to distinguish yourself, edges matter a lot as that’s what people notice. You can play it safe and be in the center and probably get moved to the sidelines. Someone else will take the risk, go to the edges and finally end up in the center stage. At the center you follow what is popular. At the edges, you set a new trend. At the center you follow the rules. At the edges, you create new rules.

At the center lies the common. At the edges, you explore the uncommon. At the center, you are with the known. At the edges, you start getting familiar with the unknown. At the center, you comply. At the edges, you create. At the center, you try to conquer. At the edges, you try to contribute. At the center, you are safe but not going anywhere. At the edges, there is risk but that’s where you see the world of possibilities.

Hat Tip: Arun Nithyanandam

The Pyramid of Reality

Fast, Good and Cheap represent three aspects of a project – the time-line, the quality and the budget. Depending on the situation they are sometimes fall into requirements or even constraints. The fact is that usually these three are combined by the “Tyranny of OR”. One can choose either

* fast and good
– OR –
* good and cheap
– OR –
* fast and cheap

The option of all three is not considered to be practical.

Fast, Good, Cheap. I have been able to represent this the best by setting them at three different points of a triangle. You can choose any one side of the triangle. These three points can also be considered to be different costs of the project. You can ignore the one that you can afford to. In reality, no one can afford any cost, it is either a compromise or an investment, depending on how you look at it. But this triangle is an important one to consider if you are trying to set priorities for the project. The priorities can help you choose the side.

Fail sooner

Earn a reputation for taking an idiosyncratic approach to client needs.

Try again. Fail again. Fail better. Samuel Beckett wins.

We revel in the challenge of fundamentally reassessing painful user experiences whose design, in the words of our design director, “had been bad so long your clients don’t even really think about them *until* the customer’s are leaving in droves “. It’s about prototyping methods that are equally unorthodox. “Fail early and often to succeed sooner”. Think of it as a fertilizer for future success.