Be provocative

“The secret is to be more provocative and interesting than anything else in their environment.”

* Be Visual
* Be Different–Break Patterns and Expectations
* Be Daring
* Change Things Regularly
* Inspire Curiosity
* Pose a Challenge
* Be Fun
* Be Controversial and Committed
* Be Stimulating. Be Exciting. Be Seductive

HT @Kathy Sierra for the inspiration from her blog posting, “Creating Passionate Users”