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BBC Personalise

The BBC are experimenting with some home page personalization, starting with lower level pages. The Guardian article examines the parallels with iGoogle, deciding that it was worth the effort, if only to prove a point.

I would put forth that adapting the experience, giving you choices for “what” to consume and “how” to consume it, gives rise to a whole new strategy of “adapting”. The technology to support this effort is now well known and refined, we can thank web 2.0 (yahoo/ for such an approach.

The greatest challenge comes from refining the parameters of choice — meaning, giving you thoughtful ways to present information so that it’s still very usable. The assets I would want at my disposal would include shifting the headline, length of story, article summary, size and placement of a picture, maybe a community feed or a twitter feed?

Honeyshed calls it quits

During my tenure at Schematic our team was involved in helping to conceptualize this idea. It scared the living daylights out of us, that said, when Droga and team talked about it, it always felt like an ad campaign to us, it certainly had the potential to be an internet property as long as they understood the crawl, walk, survive concept.

The site, billed by David Droga as “QVC meets MTV,” never found much of an audience in its 15 months of existence.

Lessons learn, plenty of course. Ad Week first reported this story.