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Failure: The Secret of Success

It’s often said, “Always dare to fail. Always take chances, and never give yourself the comfort of not trying”. In honor of Edison who’s rare successes beat the 10,000 failures.

Failure. The mere thought can paralyze even the most heroic thinkers and keep great ideas off the drawing board. But is failing really that bad? We get an inside look at the mishaps of Honda racers, designers and engineers to learn how they draw upon failure to motivate them to succeed. From poor color choices to blown race engines, these risk-taking individuals provide an honest look at what most people fear most. Watch the film and discover the upside of failure.

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Fail sooner

Earn a reputation for taking an idiosyncratic approach to client needs.

Try again. Fail again. Fail better. Samuel Beckett wins.

We revel in the challenge of fundamentally reassessing painful user experiences whose design, in the words of our design director, “had been bad so long your clients don’t even really think about them *until* the customer’s are leaving in droves “. It’s about prototyping methods that are equally unorthodox. “Fail early and often to succeed sooner”. Think of it as a fertilizer for future success.