Audi Q5 Identity Thief

Really enjoyed the irony here of the car park filled with identical Lexus cars.

It occurred to me that the new Audi Q5 is hardly a radical departure to those brown models it’s supposedly superseding. Okay, beautiful lights, better lines and great dashboard. Beautiful camera moves framing the action, stunningly simple and effective (pull-focus/assumed POV and those dramatic car turns).

Obviously aimed at lulling professional women (or wannabe femme fatales) into a Hitchcock suspenseful twist. Be daring. Be different.