Donald MacKinnon

Donald

Creativity, according to Donald MacKinnon, long-time researcher in the field, it is

“a process that is extended in time and characterized by originality, adaptiveness and realization.”

For me, the essence of creativity is “connection” the ability to relate or combine, through flexible persistence and insight, seemingly remote, contradictory or irrational ideas and elements with an elegant, unified and complex simplicity. The creative concept, product or outcome is not only novel but has value and use” (Gorkin).