This is one of the reasons why we have begun conceptualizing a social media campaign with woodhouseagency called spread-the-good. A great initiative to help us recognize and uncover people’s unique greatness and capacity to help one another. Like the guy with the bus who just knew he needed to help.
Sometimes we uncover this greatness on our own and sometimes it takes a little inspiration to help us see it. But, make no mistake, it’s there. Our challenge is to recognize it when it shows up. Let’s face it, it’s easy to see greatness in these examples, I mean, what’s not to admire? But greatness comes in all varieties, whether it’s in the form of a simple, every day sunrise or in the gesture of someone offering an umbrella to another in the rain.
Props to Boom Boom