Originally wrote this back in 2009. Still a refreshing idea.
Howies are on to something with this print campaign. In a world that’s increasingly disenfranchised by the economic struggles, bitter foreign wars and a sense that big government is part of the problem, a return to simplicity is a strong message. It’s a brand that is daring, albeit with a simple bold message of peace & tranquility.
1 : a musical passage requiring exceptional agility and technical skill in execution 2 : a florid brilliant style 3 : a show of daring or brilliance
In classical music, a bravura is a virtuosic passage intended to show off the skill of a performer, generally as a solo, and often in a cadenza. It can also be used as an adjective (“a bravura passage”), or refer to a performance of extraordinary virtuosity. The term comes from the Italian for great skill.
Pronunciation: \brə-ˈvyu̇r-ə, brä-, -ˈvu̇r-\
Etymology: Italian, literally, bravery, from bravare to show off — more at bravado