Playbook for Business Designers
What happened to the unfashionable brand they dimly call ugly-boots?
Lifestyle branding with a certain style and grace.
For somebody very disconnected with the product I’m not exactly the target audience for this campaign. But let us be honest, this is amazing work. Stunning and very classy:
I’m guessing it all hints at the brand suggesting that it’s in touch with peace with nature, sympathetic living and a life rooted by the goodness of the outdoors!
Never the easiest of assignments. Please explain what it is you do. Press play.
The New Mediators is a design practice that helps to clarify complicated situations. By designing graphic language systems that function across print, video, interactive and performance formats, it proposes a new role for designers and a new approach to transparency in an increasingly complex world.
New Mediators are practitioners who combine methods from design, journalism, and narrative analysis. The result is designed transparency — information that is not only made available, but accessible, relevant and beautiful. This introductory animation attempts the method advocated by the New Mediators to explain the project itself.
Nicely done Jonathan.
