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Outdoor Advertising

Global similarities in creative is hardily surprising, therefore don’t be surprised that tactics for one country often cross over rather nicely. File under similarities [Paris/New York ].

The image on the left is from a NYC bus shelter ad and the one on the right is from a Parisian bus shelter ad. Its interesting to note how global ad culture really is evolving as one. Despite the differences in products and possibly advertising companies, the tactics are relatively similar. Advertising spans all cultures as the dissemination industry no capitalist nation can do without and is thus more or less a global product.

Via publicadcampaign

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Enfatico Folds Into Y&R

WPP

Employees are rightly raging angry judging the comments on the news about WPP decision to fold Enfatico into Y&R.

Warren Buffett always cites durable competitive advantage as a moat surrounding your business, in this instance the castle just collapsed around them. Did the basket of companies acquired to build up Enfatico’s capabilities prepare for a sharp exit strategy? Friends and colleagues are amongst this news.

“Torrence lied. Wasn’t their a video of him going on and on, on how Enfatico is doing well and projects were planned, and stuff was all good. BU$#hit. Advertising is based on lying. Staff lie, HR lie a lot to candidates. PR lie. CEOs lie and make fake statements. This isn’t a creative industry anymore. Its about lying and presenting a false front to sell products or anything and by any means necessary.”

Several blog comments from the days news had a similar dishearten view of it all:

“I would start with “don’t call yourself the agency of the future until you have the slightest idea of what to do with the present.”