Reclaim, a super-eco cellphone made from 80 percent recycled materials. The device — a stout, sliding, QWERTY message-friendly model — is constructed from “bio-plastic” materials made from corn, is free of PVC, and mostly free of BFR (brominated flame retardants)… which are apparently pretty bad. The phone also has a 2 megapixel camera, stereo Bluetooth, can accept microSD cards (we assume) up to 32GB, and has Sprint Navigation onboard. The packaging will be eco-friendly as well, as it’s constructed from 70 percent recycled materials and printed with soy-based ink.
Getting big brands to deliver on eco-friendly products was a tough sell. Now it’s no longer thought of as risky but actually it’s a smart and logical way to contribute to the triple bottom line.