I’m just not too sure Gucci intended this to go this far, right? (click to skip the smoking canister)
Clearly a provocative image, likely re-released to become a viral sensation. Gucci obviously took it upon themselves to race to the bottom of the heap. But why?
Branding Brands put it concisely:
As we all know, understand, and imagine; Gucci sells sex. Since 1994 when Tom Ford took over Gucci the company had one clear message “sex!” It was the sexual revolution of women lead by Tom Ford who’s dream was who’s dream was to empower women on a sexual level.
This recent campaign follows a simple undeniable trend: Sex sells. Gucci rose out of what seemed certain bankruptcy to one of the most popular and successful luxury fashion retailers.
Although controversial the original provocative ad campaigns by the “then” creative director Tom Ford ensured his message of sexual empowerment became a series of intriguing ads.
But let us be clear about the “now” brand message under new leadership of Frida, Gucci is a beacon of luxury taste, a fashion role model with a halo of respect. The imagination runs wild on Gucci’s seductive visuals, never the explicit. Sure my own righteousness is questionable.