We like to believe that simple is smart, especially when trying to communicate complex issues, so why then does Obama need a revision on his political narrative after such an impressive campaign to get into office. His strong, clear narrative (hope and change) helped the president connect with voters and explain the journey. The lack of one now invites opponents to craft a less flattering portrayal. The NYT comments on President Obama’s first year in office through the lens of controlling a clear story.
“You’ve got to have a clear, easy to understand story,” said Mark McKinnon, an image-maker for George W. Bush’s two presidential campaigns but a professed admirer of Mr. Obama. “Obama’s story is getting very complicated and confusing for voters. Obama is trying to do it all and appease too many constituencies. Voters like him and think he’s smart. But they’re not exactly clear whose side he’s fighting on.”