2 Replies to “Red Cross Haiti donation”

  1. Update -19th Jan 2010. $22m+ raised from the txt service.
    http://www.nytimes.com/2010/01/19/us/19charity.html

    As of late Sunday, the organization had collected pledges of $103 million, about $22 million of which came through the text-messaging program. The National Football League’s promotion of text-message donations during its weekend playoff games produced stunning results, with money “coming in at the rate of $500,000 an hour,” said Roger Lowe, a Red Cross spokesman.

    “I need a better word than ‘unprecedented’ or ‘amazing’ to describe what’s happened with the text-message program,” Mr. Lowe said.

    The Red Cross is the biggest relief organization with a system in place to receive such donations, which are sent by cellphone to 90999 and billed at $10 each to the cellphone account. The total raised, a small portion of which will be shared with other members of the Red Cross federation, puts the organization well ahead of other relief groups in fund-raising for operations in Haiti.

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