Simple is smart

Carol Bartz, Yahoo’s new CEO, has simplified the management structure. Good start. In her blog posting, Getting the house in order, her words strike back at getting focused around users and your core customers. Making users go ‘wow’ is a core company passion. I felt it when design consulting with Yahoo a few years back.

So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

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