Playbook for Business Designers
Honestly — I was left kind of disappointed with this experience.
The print campaign is magnificent — photography naturally outstanding, but the macro site? Don’t get me wrong, I was expecting something brilliant, especially when you call it ‘Journeys’. I’m loving that premise –ultra-chic brands like Vuitton live for us to stumble into their secret magical worlds. It’s just a bunch of videos frankly. That’s my humble opinion.
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Agreed. Most luxury brands just don’t get the web or interactivity. It’s all about large photography and videos.
Yes, people are now watching TV on their computers, but it’s in a different context – YouTube and Hulu – short and feature-length. Do I really want to spend an hour watching videos for Keith Richards and Sean Connery?