A story of passion, serious expertise, a family business and some great tasting coffee.
Really like this premise of “starting your own coffee story”. Stories have significant meaning and emotional connection. As we collectively move away from big brand dominance I see authentic local brands flourishing, especially if they can be memorable/remarkable.
Case-in-point is this upstart, Bristol coffee brand
h/t @greenlandstudio
Great companies have a vision, a higher purpose. Chase the vision, not the money, and the money will follow.” via @Zappos