Open data is to media what open source is to technology. It is an approach to content creation that explicitly recognizes the value of implicit user data. The internet is the first medium to give a voice to the attention that people pay to it. Successful open data companies listen for and amplify the rich data that their audiences produce.
Reuters Thompson’s highly scalable value proposition for the digital world. That’s the “why”—- the “how” is a much more complex vector to do with illuminating “value” through a series of “simple is smart” interactions.