Ogilvy PR Worldwide graciously spoke about somebody else’s new creative concept from GE. At first I thought, ha, that’s a fake, no way! Try it out here for yourself: http://ge.ecomagination.com. It turns out that this code is from an augmented FLARToolKit. FLARToolkit will detect the marker from input image and calculate the camera position in the three dimension space. Something like Helper library are planned to add but further processing like synthesize the 3D Graphics needs to implemented by yourself.