Great IDEO Test Framework helps evaluate how your ideas and prototypes generated during the sprint build digital confidence in your users.
STEP 1: SEEK TO UNDERSTAND MORE THAN USABILITY
Understanding users‘ perceptions and why they might want to use your product is just as important as determining whether your product is usable.
For example, a product team that‘s building a voice-based payment interaction might want to learn...
. Do users see any benefits to my prototype?
. How does my prototype compare with how they currently pay?
. What benefit do users see in digital payments?
STEP 2: DETERMINE THE RIGHT METHODS AND MEASUREMENTS
Prioritize talking to your users (or potential users) in-person to witness their digital confidence first-hand. If you build a prototype that can be left with users over time, gather their consent to track usage.
What we can learn from in-person testing? Use this approach to:
• Collect in-depth stories around users‘ beliefs and behaviours
Conduct a test with a small set of users
To gather qualitative signals on digital confidence, look for:
Can users easily state the value of an app to their lives?
Do users see the app as relevant enough to invest time in learning?
Can users complete a task without assistance?