Sport is simple


Originally wrote this back in 2009. Still a refreshing idea.

Howies are on to something with this print campaign. In a world that’s increasingly disenfranchised by the economic struggles, bitter foreign wars and a sense that big government is part of the problem, a return to simplicity is a strong message. It’s a brand that is daring, albeit with a simple bold message of peace & tranquility.

One Reply to “Sport is simple”

  1. This little known Welsh/UK brand is a powerhouse of creativity and good vibes (Think Patagonia twenty years ago) I’m truly honored to know of them and forever inspired by the vision and humanity in the company.

    We are howies, a small active clothing company based in Cardigan Bay on the west coast of Wales. We believe in a thing called quality. We believe that making a product which lasts longer is better for the environment.

    Howies founders established the highly respected do-lectures talks.

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