T-Mobile invaded London’s Liverpool Street station yesterday on Jan 15th to the shock and amazement of onlookers.
350 dancers performed surprise routines as commuters passed through the concourse of Liverpool Street Station at 11am yesterday. ‘Dance’, created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the reactions of commuters as they watched the dancers perform. The three-minute guerrilla-style ad, which is part of T-Mobile’s ‘Life’s for Sharing’ campaign aired on British terrestrial TV.
The dancers were similar to Internet based “flash mobs” where hundreds of people organise to meet in a public place and have water fights, pillow fights or parties. As you can see from the video above, the public were initially shocked but got into the swing of things eventually.