Me and my flatmates try to make a car float away just like in the ford commercial. Make sure you watch till the end.
Just don’t go bursting your bubble when consumers take your product and subvert traditional advertising. Maybe you are wondering about these new experiences? Well, it’s safe to say this is the brave new world of a content-generating public ready to bring you into their world – not the other-way round. It’s more and more about personal pull content. Sure one can argue that these YouTube videos are rambling journeys but just look at the pay off, that’s a hat tip homage to another brand – Pixar’s ‘Lift’. Brands can become participants in people’s own stories with a few simple guidelines.
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