They often refer to these spots as brand reality. In essence you turn the brand on it’s head and show the hard working people behind the product. A beloved sneaker company enjoy putting the worker center stage.
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They often refer to these spots as brand reality. In essence you turn the brand on it’s head and show the hard working people behind the product. A beloved sneaker company enjoy putting the worker center stage.
One reply on “New Balance People”
Corporations should never be shy of putting the workers in the stories. We relate to them and that’s why it’s powerful for the brand.