Really enjoyed the irony here of the car park filled with identical Lexus cars.
It occurred to me that the new Audi Q5 is hardly a radical departure to those brown models it’s supposedly superseding. Okay, beautiful lights, better lines and great dashboard. Beautiful camera moves framing the action, stunningly simple and effective (pull-focus/assumed POV and those dramatic car turns).
Obviously aimed at lulling professional women (or wannabe femme fatales) into a Hitchcock suspenseful twist. Be daring. Be different.
Here’s a long form version following several cars/threads, made for the European market I suspect. No dialogue, just pictorial storytelling. Pretty good:
Net a Porter trying out the blond femme fatale. A nod to Mad Men with the furniture.
Amazing femme fatale photoshoot with remarks:
Inevitable.
Even the furniture adds a little “Mad Men” factor.
Stretch, darling.
Hot. But unfair– “Mrs Robinson!”