Playbook for Business Designers
What happened to the unfashionable brand they dimly call ugly-boots?
Lifestyle branding with a certain style and grace.
For somebody very disconnected with the product I’m not exactly the target audience for this campaign. But let us be honest, this is amazing work. Stunning and very classy:
I’m guessing it all hints at the brand suggesting that it’s in touch with peace with nature, sympathetic living and a life rooted by the goodness of the outdoors!
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She. is. amazing. What a campaign. Psst. Enjoying the cute black dress. Stunning outdoor lighting.
Who knew the mountains could be so chic. Offer the lady a picnic spread. Throw down a few blankets on the ground. She’ll reward you for the trouble with a ride on her horse!
-Fred
Uggs are awful, but they do keep you warm in winter. I just hate the fact that they cost too much.