Playbook for Business Designers
Unnerving, dark and wicked. Music video from Depeche Mode features a car reversing through the night streets, knocking over people/bashing into cars, it’s depressing and morbid like a bad dream that you should refuse to watch.
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YouTube’s player featuring ‘buy this track’ overlay sponsored by Visa. That’s a familiar business model for Google to be pushing. Pay attention though, taking a user from a passive consumption model (watching) to active buying engagement (spending) can be a hurdle especially when music is so ubiquitously available.
http://www.youtube.com/watch?v=5bsXOcK9_Cw
Depeche Mode – “Wrong”
from the album “Sounds Of The Universe”
Released April 20th, 2009 (UK), April 21st, 2009 (USA)
Director: Patrick Daughters
Actor (in car): Julian Gross
Yes. But then you can’t stop watching it.