This spot for Guardian is the genius for why we should be attempting this project.
This is kinda fun given that you could run an underwater scene giving you a peek at what they are supposedly doing, bit smutty but that’s the point of it, you tease content that makes you want to swap visions. Looking at this concept with the strict confines of a ‘technical director’ you have your choice of cameras, and the availability of getting a camera to find the action – look up, look down, zoom in…
This idea is exactly a mix of two channels in one. It’s almost a directors cut of the idea. See – this is exactly what I’m talking about. Interactivity allows you to unlock the secrets behind a particular perspective! Brilliant. This idea would work a treat.
What if the audio carries through each of the perspectives, allowing an animator to draw one of the films all in sync with the action. That would be fun! Imagine suddenly some of the flavor of say an early Terry Gilliam animation to what Matt Damon is saying about clubbing baby seals, shrapnel in his buddies ass, etc. It could be really delightful to jump in and out of these 2 perspectives. What if we subvert the words with new sanitized PR imagery, irony anyone?
Playing with some fun cross over ideas this week. Auto Callback is a powerful Oddcast technology that lets users take the online experience offline. Users can receive a phone call with a prerecorded or personalized message: from a movie star, from a brand character, or even from a live representative from your company.
Really digging into user behavior/user research for a new project. This brought up a good article about analytics tools and resources for web development. Now I’m curious to retrofit these apps for our needs at designing and building next generation digital tv applications.
User Fly creates some nifty videos that record all your actions, albeit without hearing the user talking. That has some value, although I can’t imagine we’d do much with it beyond cursory play and record usability sessions.
The BBC are experimenting with some home page personalization, starting with lower level pages. The Guardian article examines the parallels with iGoogle, deciding that it was worth the effort, if only to prove a point.
I would put forth that adapting the experience, giving you choices for “what” to consume and “how” to consume it, gives rise to a whole new strategy of “adapting”. The technology to support this effort is now well known and refined, we can thank web 2.0 (yahoo/salesforce.com/igoogle) for such an approach.
The greatest challenge comes from refining the parameters of choice — meaning, giving you thoughtful ways to present information so that it’s still very usable. The assets I would want at my disposal would include shifting the headline, length of story, article summary, size and placement of a picture, maybe a community feed or a twitter feed?
“Amazon started a company called Lab126 in Mountain View, 2004-ish, to design and manage the contract manufacture of the yet-to-be-named Kindle product (as opposed to partnering with an established mobile electronics manufacturer) because they wanted to keep the Kindle idea under wraps (as much as it is possible to do so, here in the Valley).”
lab126 guys’ main mission right now is to design cost out of the thing like crazy, and get the next version out there so it can be sold cheap, or “given away” as part of a subscription plan.
And Mr. Bezos concludes with some high-level thinking: “Our vision is every book, ever printed, in any language, all available in less than 60 seconds,” he said.
During my tenure at Schematic our team was involved in helping to conceptualize this idea. It scared the living daylights out of us, that said, when Droga and team talked about it, it always felt like an ad campaign to us, it certainly had the potential to be an internet property as long as they understood the crawl, walk, survive concept.
The site, billed by David Droga as “QVC meets MTV,” never found much of an audience in its 15 months of existence.
Lessons learn, plenty of course. Ad Week first reported this story.
In a battered economy, free goods and services online are more attractive than ever. So how can the suppliers make a business model out of nothing? This article navigates the complexities of such a transaction, the examples they cite help illuminate the problem.
Long Tail author and Wired EIC Chris Anderson explains why the “zero sum” model doesn’t work alone in this economy—and teases his next book Free—in Saturday’s Wall Street Journal. The argument: “free” wasn’t enough before for all but a few and it’s not going to work now without a pay component, whether it’s “freemium”—“free as a form of marketing to put the product in the hands of the maximum number of people, converting just a small fraction to paying customers” or flat out charging for the bulk of goods and services.
The essay itself exemplifies “freemium”—free for anyone who wanders by WSJ.com, not just to those of us who pay to subscribe to the site’s full content. It works for the consumer, or as Anderson puts it, “It’s a consumer’s paradise: The Web has become the biggest store in history and everything is 100% off.” Of course, that’s until the products they use disappear because the money isn’t there.
Having lunch today with David DeCheser, loving his tip on grid/plane studio:
JD Hooge founded Gridplane to help clients bring their stories to life. Gridplane specializes in unifying practical user interaction with engaging design to craft unique experiences.
Over the past 10 years, JD has assembled a diverse portfolio of creative work for cultural institutions and companies large and small. Past clients include XBOX, Google, Sony, MTV, Helio, Nike, Starbucks, and Pulitzer Foundation for the Arts.
Syncing geo location data of your photographs means that Panoramio now feeds into Google Earth. It’s a doddle to do, I checked if my images are up, sure they are, I’m contributing to the community!
Really digging into user behavior/user research for a new project. This brought up a good article about analytics tools and resources for web development. Now I’m curious to retrofit 
