Hitachi’s true stories campaign is one of those moments where we all should thank the gods in advertising for such wisdom and commitment to the power of real. Equally proud of what Code and Theory did with the flash experience. It’s the right kind of big screen cinema canvas, highly fluid and delicately handled interface and flash design.
Tom Clifford said of the approach:
It’s the simplest code in corporate filmmaking.
Here’s the code:
1. Real people.
2. Real stories.
3. Real emotions.
It’s pretty simple, yes?