Mario Testino shoots Salvatore Ferragamo SS2012 campaign. Intriguing body language.
“She might be ambivalent because she doesn’t want to act impetuously.”
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Brands
What happened to the unfashionable brand they dimly call ugly-boots? Lifestyle branding with a certain style and grace.
For somebody very disconnected with the product I’m not exactly the target audience for this campaign. So let us be honest, dont conclude that what I say means anything, I’m especially unlikely to suggest that it represents peace with nature, sympathetic living and a life rooted by the goodness of the outdoors!
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Time for some dark humored posters that reveal a twist of fate.
“I never want children are great.
For all life’s twists and turns: Flexible financial plans.”
HT @pivoting via Ad’s of the World
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Enjoying these freestyle expressive brand marks for Vans United.
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Culture jammer rebranding London’s new bikes with some thought provoking messages about the sponsor. One of the user comments caught our attention:
“I’d like to know where they got their info from (I like quoted sources) but I generally approve of ‘this kind of thing’.
Props from @GuerrillaGardening
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Ije Nwokorie, Senior Strategist, Wolff Olins – Asks ‘Do brands matter in a recession?’ The short answer is if your brand is just about image then no. Competition will catch up. People flip in and out of perceived ‘brand image’ by mood and ultimately what’s in your wallet. But if your a world class brand it’s always about reality. Putting that little suggestion of empathy back to your customers and taking a view on what’s happening in the world. True to what you believe is reassuring and trustworthy.
Hat tip to @shiraabel
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